Malaysia: the world of halal business meets in Kuala Lumpur

A few weeks before its opening, MIHAS 2026 is preparing to bring together a large number of players in the global halal economy in Kuala Lumpur. The 22nd edition of the Malaysia International Halal Showcase will be held from 23 to 26 September 2026 at MITEC, Kuala Lumpur. Organized by MATRADE, Malaysia’s foreign trade promotion agency, the fair hopes to generate more than RM4.3 billion in trade transactions this year.

The organizers announce more than 1,700 stands and nearly 40,000 professional visitors from many countries. In total, 14 sectors of the halal economy will be represented: food, ingredients, cosmetics, pharmacy, Islamic finance, tourism, fashion, new technologies, logistics and even e-commerce. MIHAS has gradually established itself as one of the main meeting places between producers, distributors, investors and international buyers of the halal market. Its B2B meetings program should notably allow hundreds of companies to meet directly with buyers and distributors from Asia, the Middle East, Africa and other fast-growing markets.

This rise in power accompanies that of the Malaysian halal economy. In 2025, Malaysia’s halal exports reached 68.52 billion ringgit, an increase of 10.9% year-on-year. Food and beverages alone represent a significant portion of these exports. But MIHAS now extends well beyond Malaysia’s borders. The show has become a true showcase of the global halal economy, where large groups, SMEs, certification bodies, investors and public stakeholders meet. Kuala Lumpur thus intends to confirm its position as the international capital of halal and a privileged gateway to Asian markets.

For French companies, the meeting also represents an opportunity that should not be overlooked. The food industry, cosmetics, ingredients, health and even French technologies have real potential in markets where the demand for certified, traceable and high added value halal products continues to grow. Malaysia thus intends to consolidate its role as an international halal platform, in a now largely globalized market where certification, traceability, innovation and access to markets are becoming major issues.