Mamadou Ndiaye: France facing opportunities
Asked by Ummah at the World Islamic Tourism Conference in Malaysia, Mamadou Ndiaye invites French entrepreneurs to better explore the halal markets. Senegalese entrepreneur, engineer graduated from ESIGELEC and founder of Appsaya, he defends an approach combining technological innovation, professional meetings and international cooperation.
Malaysia, a long-term economic ambition
For Mamadou Ndiaye, this conference demonstrates Malaysia’s desire to continue its development in Islamic tourism. The country, which it presents as a world reference in the halal economy, is increasing initiatives to attract visitors and conquer new markets.
This mobilization is based, according to him, on visible economic benefits, both nationally and in the territories. Organizing the conference outside Kuala Lumpur also allows us to highlight other destinations and their natural riches.
Despite its lead, Malaysia continues to seek foreign partners to better understand their markets. Faced with competition from neighboring destinations, this approach illustrates a conviction: a leading position is maintained through innovation and a sustainable strategy.
An open meeting on the diversity of markets
The entrepreneur also notes the diversity of the participants, coming in particular from Japan, Cambodia, Indonesia and Turkey. Their discussions reveal different realities: some countries are still structuring their certification systems, while others are developing an already established offer.
These meetings make it possible to compare experiences, understand consumer expectations and identify possible collaborations. They also remind us that halal arouses economic interest well beyond predominantly Muslim countries.
For Mamadou Ndiaye, this international opening is essential for entrepreneurs wishing to broaden their perspectives and access new outlets.
“We go from country to country, from conference to conference, not only sharing our experiences, but also establishing concrete personal relationships, because technology is not enough. »
Appsaya, a platform to facilitate professional meetings
With Appsaya, the technology platform he founded and runsMamadou Ndiaye supports trade fair and conference organizers. Its role consists in particular of connecting buyers with exhibitors and suppliers corresponding to their needs, then of facilitating their professional meetings.
The company is particularly involved in events linked to the halal economy. He cites a ten-year collaboration with MIHAS, a major international halal exhibition organized in Malaysia, combining networking technologies and the mobilization of foreign participants.
In Senegal, he also explains supporting public authorities in understanding halal markets, access to international outlets and structuring the ecosystem, particularly around certification. Technology supports this approach, but human relationships remain, in his eyes, essential.
Building bridges between France and Asia
After having lived for fifteen years in France, then in Malaysia and Senegal, Mamadou Ndiaye wishes to strengthen exchanges between the French-speaking world and South-East Asia.
He sees complementarities between producers, tourism professionals and Islamic finance players. Events, economic missions and partnerships could help make them a reality.
Its message to French entrepreneurs is clear: know these markets better, meet their players and promote their know-how. So many levers to transform still insufficiently explored potential into sustainable economic opportunities.
Interview carried out by Oumma at the 5e World Islamic Tourism Conference (WITC 2026), in Kuantan, Malaysia, for the show La Lucarne de l’entrepreneur on Oumma TV. : official website of Appsaya
