Hong Kong bet on halal tourism to attract Muslim visitors

Hong Kong seeks to attract more Muslim tourists by developing cultural and culinary experiences adapted to their needs. During a recent event organized for the Iftar (break -in meal of fasting during Ramadan), diplomats and tourism professionals suggested initiatives like a typically Hong Kong “Ramadan bazaar”, combining local and international products.

Several hotels, including the Mira Hotel in Tsim Sha Tsui, have already obtained a “Muslim-friendly” certification by offering dedicated halal kitchens, prayer rooms and trained staff. According to statistics from the Tourism Council, the number of visitors from Muslim majority countries, such as Malaysia and Indonesia, increased in 2024. The Hong Kong government, supported by the Tourism Council, intends to strengthen this attractiveness by multiplying halal options and forming professionals in the cultural preferences of Muslim visitors.

A strategy that is part of a broader objective of diversification of tourism markets, especially in the Middle East and Southeast Asia. Since last June, the number of Halal certified restaurants in Hong Kong has increased from 100 to 162, according to Becky IP Ching-Tak, deputy director of the Tourism Council.

In addition, partnerships with media from the Middle East and staff training are planned to better promote the destination. With dedicated events and an adapted offer, Hong Kong hopes to attract more “high -end visitors” from these regions, while strengthening its economic and cultural ties with the Muslim world.