New Zealand launches targeted tourism offensive for Muslim travelers

New Zealand announces ambitious tourism campaign. This strategic initiative particularly targets Muslim travelers, particularly Malaysians, a market considered a priority for New Zealand tourism.

At the heart of this campaign, the Klook platform deploys more than 500 adapted tourist experiences, including halal-certified accommodation and restaurants. Malaysian actress Mira Filzah, the leading figure in this operation, will share her family journey across the country’s two islands, highlighting activities ranging from whale watching to stargazing.

This initiative is part of a favorable diplomatic context, marked by the recent visit of Prime Minister Christopher Luxon to Malaysia. His meeting with influencer Khairul Aming, who will produce culinary content in New Zealand, strengthens cultural ties between the two nations.

This innovative campaign demonstrates New Zealand’s commitment to becoming a destination of choice for Muslim travelers, providing a tourism experience that is inclusive and respectful of their specific needs.