Saudi Arabia launches Milaf Cola, the world’s first soft drink made from dates,

Saudi Arabia has unveiled Milaf Cola, the world’s first soft drink made from dates, an iconic fruit of the region. Presented during the Riyadh Date Festival by Bander Al-Qahtani, CEO of Thurath Al-Madina, and Minister of Agriculture Abdulrahman Al-Fadley, this novelty promises to revolutionize the soda market.

Without added sugar, Milaf Cola relies on the natural benefits of dates, rich in fiber, antioxidants, magnesium and potassium, to offer a healthier alternative to classic soft drinks, while maintaining a pleasant flavor.

The launch is part of Vision 2030, Saudi Arabia’s strategic program to promote sustainable local products and diversify the country’s economy. The initiative reflects a global trend towards more conscious consumption, where well-being and the origin of products play a central role. By relying on an abundant and culturally valued local resource, Saudi Arabia is strengthening its image as a pioneer in sustainable agri-food, while responding to growing consumer demand for drinks without added sugars and beneficial to health.