Fareed, Fedha, Noura… For more than a year, many media in the Middle East have introduced their host created by artificial intelligence. A technological feat that questions the role of journalists in a region where exercising this profession is already difficult.
Ten days ago, the Jordanian satellite channel Roya TV introduced its new star presenter with great fanfare: his name is Fareed, and he was “program” to speak both Arabic and English.
“Program”, as the pan-Arab site writes Raseef22, because Fareed is actually a virtual animator created by artificial intelligence (AI). The first in Jordan, boasts the chain.
Last month is the site Kuwait News, affiliated with Kuwait Times, the first English-language daily in Kuwait, which presented Fedha, a presenter, also created by artificial intelligence.
As written Independent Arabia, the Arabic-language version of the eponymous British newspaper, these AI-powered presenters “take Arab screens by storm”.
In reality, Fareed and Fedha are only the latest avatars of a trend that has been installed in the media galaxy of the Arab world for several months.