China emerges as a major player in the global halal market

Long associated with its status as the “factory of the world”, China is now carving out a leading position in the halal economy. Initially focused on the needs of its Muslim population, estimated at around 25 million people, its halal industry has gradually opened up to international markets, driven by the boom in online commerce and the growing demand from Muslim consumers around the world. According to data cited by the South China Morning Post, China was the largest exporter to member countries of the Organization of Islamic Cooperation (OIC) in 2023, with more than $32 billion in exports. These exchanges no longer only concern food, but also cosmetics, pharmaceutical products, clothing and other sectors linked to the halal economy.

This progression is based on several assets: strong production capacity, competitive prices, efficient logistics infrastructures and extensive commercial networks to the Middle East, Central Asia and South-East Asia. Chinese authorities have also integrated the development of halal trade into certain trade routes under their “New Silk Roads” initiative. Beyond food products, China is also investing in the Islamic fashion market. Global demand for hijabs, abayas and other clothing that respects Muslim dress codes is opening new opportunities for Chinese manufacturers as they seek to cater to a growing customer base.

Despite this rise in power, questions remain regarding the international recognition of Chinese halal certifications. Some specialists believe that the standards applied in the country do not yet benefit from the same credibility as those in force in several Muslim countries. A challenge that Beijing will have to meet to sustainably consolidate its position on a global market expected to continue its growth in the years to come.