Google research reveals an increasing interest in halal culture beyond the religious

According to an analysis published on August 19 by Mutiu Iyanda, research and communication professional working at Infoprations Limited, a consulting firm in Lagos, Google research between 2020 and 2025 show that interest in Halal now goes beyond the only religious framework In Muslim countries like Malaysia or Indonesia, the subject dominates, but European nations like France (44 %) and Belgium (30 %) also show a strong curiosity.

In Central Asia, the figures are even more striking: 65 % of research in Kyrgyzstan, 54 % in Kazakhstan and 50 % in Uzbekistan relate to the Halal. Far from being limited to food rules, the concept asserts itself as a cultural and ethical marker.

Overall, the power supply remains the main engine of research. In the United States, Brazil or Spain, as in Iran or Scandinavia, more than 90 % of halal requests concern food-a trend amplified by the pandemic, which replaced cuisine and nutrition at the heart of everyday life. But the study also highlights the rise of another area: finance. Vietnam (39 %), South Korea (25 %), Japan and Nigeria (15 %each) show growing interest in halal investments, from Nigerian Sukuk to Islamic financial products envisaged in East Asia.

For promoters of Halal, this dynamic represents as much an issue as an opportunity. The predominance of the food theme can make more complex the highlighting of finance or other dimensions, but it also offers a natural entry door: associating the halal with ethical and quality consumption trends makes it possible to reach a much wider audience. Ultimately, Google Trends reveals that “halal culture” is no longer confined to religious prescriptions. It represents a global language of values – confidence, ethical, sustainability – both for food and investment, shaping a real global “halal literacy”.

These data testify to a discreet but deep mutation – the halal becomes a universal repository of responsible consumption. In a context of economic uncertainty and ecological crises, this appetite for reliable and ethical standards could give Halal a strategic place in discussions on the future of food and sustainable finance.