The Mexican multinational Sigma is embarking on the Halal market with “Halal Mola”

Sigma, the Mexican multinational owner owner of Campofrío, Navidul and Revilla, has just crossed a new course in Spain: seducing Muslim consumers. It launches “Halal Mola”, a brand of Halal certified meat products, intended for a community estimated at 2.5 million people in the country. For the moment, the offer is modest, with 11 references of chicken and turkey cold cuts, as well as a halal pizza with BBQ chicken, the first of the refrigerated segment. All products are certified by Safety Horizon, guaranteeing both compliance with Islamic precepts and the strictest standards in food security. This initiative reflects a substantive evolution: the second generation of Muslims in Spain no longer wants to depend only on specialized grocery stores. She claims practical halal products, available in conventional supermarkets, like what their classmates or work colleagues consume.

But Sigma’s interest goes beyond the Spanish market. With the Halal label, the group also aims to export to the Maghreb and other European countries, where demand explodes. The global halal market is expected to exceed $ 1,500 billion in the coming years, and for giants like Campofrío, this is a strategic opportunity as much as a response to a social need.